LinkedIn

Getting started with LinkedIn

I’ve accidentally tripped and fallen into LinkedIn, now it got me wondering, just how effective is LinkedIn and is it worth my time? what makes a good profile? Here’s what I’ve come up with so far, at some point I’ll look into how to make LinkedIn work for you to find projects and/or a job, hopefully before I leave on my travels.

You can find me on LinkedIn here http://uk.linkedin.com/in/marklockitt.

First off, why should I use LinkedIn and how will it work for me?

  1. LinkedIn will help increase your visibility online, profiles usually rank very high on the search engines, such as Google;
  2. Build up your portfolio and act as another means to find work;
  3. Treat it as an online resume, more and more recruiters are using LinkedIn to find applicants;
  4. It’s a powerful way to get recommended.

How do I polish my LinkedIn profile and make it good?

You want to create a detailed LinkedIn profile, ensure you include all your employment and education. Make sure you add a photo, people like to know who they’re viewing. Complete your profile fully, be descriptive but direct and to the point, you don’t want to loose people in lots of waffle.

This is where you need to take a little extra time, review what you’ve done, go back, edit and tidy – now put your thinking hat on.

The summary is the first point of contact you get to shine, either you’ll impress the reader or you’ll completely loose them at this point. A summary isn’t a job title, a list of specialties or a list of descriptions for previous work. It’s a place to define who you are, what you can do, why you’re unique, be specific and sell yourself – do not leave this blank!

I don’t pretend to be an expert, but here is my attempt and writing a good summary:

I’m highly motivated, work well under pressure and to tight deadlines, I can manage teams and businesses technological infrastructure. Having five years management experience, I have been in the information technology industry for over thirteen years and have nine years experience with digital online business.

I can improve your businesses online exposure with search engine optimisation, pay-per-click campaigns, website statistics, increase team’s performance, implement and manage system infrastructure, improve email deliverability and avoid business downtime with failovers and disaster recovery strategies.

I also have experience of running numerous types of projects, such as business development, research, new technology, company procedures, online development and financial budgeting.

I’m currently preparing to travel New Zealand for six months, but am open to job offers in any country, willing to relocate.

As you can see above, I’ve highlighted some of my personal traits, my experience, what I can do and what I’m looking for. Ensure that you read your summary over and over, spell check it, have friends and colleagues read it, this is your first point of contact, make it work for you.

Ensure you’ve included all keywords and skills in your portfolio, this will make it easier for your profile to be found in the search results.

Don’t forget to make your profile public and customise your URL (option under settings) so it’s easy to share, mine for example is http://uk.linkedin.com/in/marklockitt.

Now you’ve covered all the basics, next you want to start getting recommendations from employers and clients, this will act as your references, and is another integral part to making your profile work. Only write recommendations for people that you’ve had experiences with and that you would recommend to someone else.

Here’s a good article on writing and getting recommendations http://www.wikihow.com/Write-a-LinkedIn-Recommendation.

If you would like any further information or help, you can contact me through my website weblusion.co.uk or find me on LinkedIn.